Hi. I'm Pete.

I design products and services centered on people.

I’ve led service and product design at Kroger, Best Buy, Optum, Lowe’s, and Cox Automotive—driving research, journey mapping, and service blueprinting that improved efficiency, reduced costs, and increased adoption at enterprise scale. My work spans healthcare, fintech, retail, supply chain, and automotive, where I’ve delivered intuitive, scalable, and compliant experiences.

Earlier in my career, I contributed to platforms such as Litmus, Eventbrite, and DotNetNuke, shaping interaction design and driving product adoption. Across every role, I focus on aligning business goals with human needs, prototyping solutions, and mentoring teams to deliver measurable, user-centered impact.

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Interested in my Service & Product Design Portfolio? Case studies are available upon request. Please reach out on LinkedIn or call me directly, and I’ll provide access.

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